Thursday, November 6, 2008

1988 Epic Comics "Powerline" Ad

After "Elektra: Assassin" made Marvel all that money as a mature readers take on a corporate-owned character, they looked to have cast about for a way to further capitalize on the trend, without endangering the licensing ability of their bread and butter heroes. Shadowline may have been one result, a shared universe under the Epic imprint. While Archie Goodwin generated most of the characters and concepts, just as happened with Jim Shooter's "New Universe," the actual books were passed off to unknowns and wash-outs. Hiring Elektra's Bill Sienkiewicz to paint the initial covers was ultimately perceived as putting lipstick on a pig, and the three titles were all canceled with a year. For similar failed attempts at sell-out books dressed-up like creator-controlled projects, see Dark Horse Comics Greatest World and Malibu's Ultraverse...

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