Isaiah Mustafa as Luke Cage?

The Old Spice Guy has begun campaigning to play former Power Man and Hero for Hire Luke Cage, complete with a fairly stupid looking photo shoot. I'm on record as hating the shitty non-costuming Luke Cage has been pulling out of the hamper since joining the Avengers, which is only one part of what's wrong with this picture. I like Isaiah Mustafa, but he's probably the absolute least qualified Cage this side of Nick Cannon. Lots of wrong-headed actors champion themselves in super-hero roles (see Wonder Woman,) many of whom would be hard-pressed to sell themselves as sidekicks, much less the main attraction. I would be fine with just nodding my head and backing away from this, except that I think Isaiah Mustafa could actually be a fine choice for nearly any other Marvel super-hero of African decent. His Old Spice commercials demonstrate a very toned body, regal bearing, and a solid "hero" voice. Black Panther comes most immediately to mind as a casting choice, and the Avengers movie could use a Falcon, as well. Okay, nobody needs a fucking Falcon for anything, but make Captain Mar-Vell black and roll with that. Hell, if Marvel felt the need to recast Jim Rhodes yet again, Mustafa could rock the War Machine. What Isaiah Mustafa cannot work, from what I could dig up online, is street credibility. He looks good in a suit, he'd probably handle a costume with aplomb, he's funny, he's awesome... but he's so not Luke Cage it's just sad he could delude himself into believing otherwise.