Thursday, November 24, 2011

1980 S W Studios Masquerade Make-Up Kits ad

Be a CLOWN!
Be an INDIAN!
Be a MONSTER!
Be a SPADE?




Having grown up on Mammy Two Shoes and Jolson references in animation, I shouldn't be too surprised that you could still advertise a "Black Face" make-up kit in 1980. What's interesting is that it appears to be an African-American boy lad wearing the make-up, and I tend to think the wonders of latex applications hadn't quite trickled down to the suburbs yet. Perhaps "Zulu Warrior" would have been more appealing to the racially insensitive youth of America, but I suppose a sigh of relief could be uttered for the absence of "Darkie Savage" or "Spearchucker." Never mind the "Indian," which was probably a trademark dodge for "Tonto" rather than a nod towards A.I.M. Just scope the KISS make-up, or rather "Black & White (Disco.)" Between "Black Face" and "Indian," "Kabuki" was clearly expecting too much. Ads like this remind me that whatever the faults of political correctness, I'll take it over grody crap like this.

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