Sunday, June 1, 2008

The Batman... You Only Think You Know Him Ad (1986)

I try not to step into the territory of Coming... Super-Attractions! too often, as I think Rob covers it with great variety and devotion. However, every now and again I'm going to spotlight an exceptional example such as this. Remember the days when a small, subtle ad would fill out the remain space in a letter column? Sometimes less is so much more, as in the case of this David Mazzuchelli teaser for the "Batman: Year One" story arc with Frank Miller. It's such a simple thing, and given the print dimensions (less than an 1 1/2" tall) requires little time nor detail. Honestly, I know writers that could draw a nice piece under those terms, so the expense should be minimal, and the yield has such potential.

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